Gary Lefkowith, veteran Radio Promoter, PR and Marketing Consultant, with a focus on the Pop, Hot AC, AC, and Rock/Alternative genres.



Mike Rogers, award-winning and veteran Recording and Mixing Engineer, Record Producer, and Sony Music Published Song Writer.

Collectively Mike and Gary have been associated with records and artists that have exceeded 50 million in album, CD, and Digital Download sales; notably Ace of Bass, Deee-Lite, Mick Jagger, Sinead O'Conner, Hoobastank, and 2 in a Room.

Over the last 10 years, Gary and Mike have been honored to work with the legendary King of the Twist, Chubby Checker, co-writing and producing adult contemporary singles, which have garnered him Billboard Charting success, impressive record sales and radio play. They've been instrumental in keeping the artist and brand "Chubby Checker" a highly successful nationally and internationally touring artist, and in being recognized by Billboard Magazine as having the ALL-TIME No. 1 HOT 100 SONG: 'THE TWIST'.

Generic recently enjoyed success, licensing one of their releases to the Emmy award-winning TV comedy, "Jane, the Virgin" on the WB network, which was also chosen for the show's annual music compilation release. Their Hill & Hifi Production was the #1 Record on Sirius XM's Top 40 Channel, Venus, in January.

“ With our strong industry associations, colleagues, and long-standing friendships, we are continuing to steadily grow Generic Records. We not only focus on artist branding and record sales, but also on placing our artists' music for TV, Film, and commercial licensing opportunities. ”

chad lewine

Chad Lewine, digital marketing expert, recording artist, producer, songwriter